Persona screen — 3 directions

The threshold moment for an anxiety-laden topic. Goal: lower activation energy, create identification ("this could be me"), and set honest expectations — not make people read a manual. Scroll right →

Current
Today's screen
Two jobs at once: explainer + persona. The real choice (who to play) is buried at the bottom in a half-cut horizontal scroll — lowest priority.
9:41
Why Insurance Matters
See how insurance protects your life
How it worksLife Simulator · 8 min
1
Life event appears
2
Choose spending
3
See impact
Example: Minor hospitalization → Bill ₹30,000 → Claim insurance (₹0) or pay yourself
Select a profile to play a life journey
Kavita · 25yrs
Salaried/Business
Salary/mo₹60k
DependentsNone
Savings₹1.5L
Suresh · 27
Defect: 2nd persona half-cut · income asked in a separate sheet (and it doesn't even change the journey)
Recommended · D1 + D3
"Choose who you'll live a life with"
Mascot greets in the same voice as the questions → persona is the hero (full-width, relatable life-stages). "How it works" becomes one honest meta-line + an optional expandable. Income folds in on select.
9:41
Why Insurance Matters

Pick someone to live a life with — I'll walk you through every big money moment.

Which life feels closest to yours?
K
Kavita · 25
Just started earning · no dependents yet
Salary/mo
₹60k
Dependents
None
Savings
₹1.5L
Saving goal @ 60₹1.5 Cr
How does Kavita earn?
SalariedBusinessOther
S
Suresh · 27
Newly married · planning ahead
Salary/mo
₹75k
Dependents
Spouse
Savings
₹2.0L
Saving goal @ 60₹1.8 Cr
How does Suresh earn?
SalariedBusinessOther
What happens in the next 8 minutes?
1A real life event appears (a new job, a hospital bill…)
2You choose how to spend or protect
3You watch the impact on your savings, instantly
Tap a card to switch · tap the row to expand the "how"
D2 · feel it first
"Try one decision before you commit"
Can't explain empathy with a bullet list. Open on a 10-second live taste of the actual aha, THEN reveal the persona pick. The preview is the explainer. (Spent / Headspace pattern.)
9:41
Why Insurance Matters

Before we start — try one quick decision.

A ₹30,000 hospital bill just arrived.
How do you handle it?
Claim insurance
You pay ₹0
Pay yourself
−₹30,000
YOUR SAVINGS₹1.5L

That's the whole game — small choices, real consequences. Now pick whose life you'll live.

Choose your character
K
Kavita · 25
Just started earning
Tap an answer to see the savings react